Coffee & Pencils

This fun story has been making the rounds.

I Drank a Cup of Hot Coffee That Was Overnighted Across the Country – The Atlantic: “Last week, Thermos overnighted me a cup of hot coffee from Minneapolis to Washington, D.C., to see if it could. It was a bald-faced PR stunt. It succeeded in both senses: The coffee was still hot by the time it reached me, and I am writing about it now.

Now you’ve been warned: This is an article about a PR stunt. It was, however, an extraordinary PR stunt—well-executed, conceptually simple, and bubbling with zeitgeist. And I accepted the hot coffee for reasons beyond my love of roasted arabica.”

But first a refresher on the classic I, Pencil:
Coke Meets Pencils
That New I, Pencil Video