This Trend Is Unsustainable

I’d add “artisanal” and “local” to the discussion.

“Sustainable” is the New “Smurfy”: “Now, “sustainable” is the coolest, most meanlingless word in English.”

And.

Why The Word Sustainable is Becoming Unsustainable : TreeHugger “The word “sustainable” was a buzz word back in 2006, was turned into a 1000-word manifesto by 2007, and by 2009 Lloyd was asking whether the term sustainable was already over.”