Austin Grocery Store Is A “Sustainable” Dream

Remember this scene from Portlandia? It’s like a hipster Nirvana. And while here, watch the best scene ever from Portlandia, Is it local? It’s a must-see.  ;-)

In.gredients is Austin’s new Zero-Waste, Package-Free Grocery Store. And it is mega buzzword-friendly. Learn the ethos.

They hit just about everything:
– local
– gluten-free
– sustainable
– vegan
– community-involvement
– organic
– package-free

Between the 40s and 60s mark of the video you can hear one guy spout this gem:

“… that’s the issue, we’re shipping stuff halfway around the world just to get people what they want.”

Think about the arrogance of that statement for a moment.

I wonder if I’ll be able to order from them online and have my stuff shipped to me? It would be great to shop “local” right from my laptop.

There’s much more to dissect in this little video, but I don’t have the energy. Just enjoy.

In.gredients: Austin’s Zero-Waste, Package-Free Grocery Store: In.gredients is an Austin-area package-free and zero-waste grocery store that’s set to open this summer. (The opening has been delayed since the originally planned summer 2011.) As you can see in the video, their goals are pretty ambitious: to sell local, seasonal goods and for customers to buy only what they need, wasting nothing in the process. For occasionally forgetful shoppers, they’ll have a bunch of reusable containers on hand in the but the idea is to get everyone on a Tupperware, Mason jar, or what have you schedule so that almost nothing goes to a landfill (assuming you compost, that is). Since the team is serious about the local part of the deal, you won’t find certain products their shelves (coffee, for example, is not grown much in Texas). But they do seem committed to offering anything available from the area–you can even bring your own wine bottles to fill up with a local vintage!

  • Holmes

    This represents American capitalism at its best.  Why an earnest,  labor intensive, venture should draw such a negative, sarcastic,  mocking response escapes me.  We should wish them well and let the market decide if they succeed.

    • speedmaster

       Yeah, I considered that angle, and for that part, I respect the business concept.

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