Markets In Everything: Freshly Unboxed MacBook Smell

I’m not even sure what to say. This takes the fanboy concept to a new level. ;-)

Artists Bottle Scent of Freshly Unboxed MacBook – PCMag.com: For Apple fanboys everywhere, there’s nothing quite like the ecstasy experienced when unboxing a new Apple product for the first time. But what if you could get your fix without having to shell out the money for a new iDevice? Well, good news.

A group of Melbourne, Australia-based artists known as Greatest Hits recently teamed up with a scent solutions company to bottle the aroma of a brand new MacBook Pro being unwrapped for the first time. The scent, created by Air Aroma, “encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China,” the company said in a blog post.