Two Thoughts on Apple …

1. Why the constant fixation on what it might have cost Apple to build a piece of hardware with each new launch? Every time an iPhone or iPad is introduced the tech Web becomes a flurry of activity with everyone trying to find out how much it “cost” apple to build, and how much alleged profit each device sold might offer. I’m skeptical of the numbers derived. But I’m far more concerned about what I think the debate implies. The idea that prices are (or at least should be) determined by costs rather than supply and demand.

2. For the last five years or so it’s been widely known that Apple has massive stores of cash on hand (roughly $97.6 billion as of this writing). Reading the usual tech and Apple-specific blogs, and listening to various tech podcasts, it has become something of a semi-pro sport to proclaim what exactly it is that Apple should do with that money, and do it with great confidence and (I think) hubris. It’s as though the people believe that Apple management was bright enough to be so successful over the last decade as to accumulate massive amounts of cash, but too ignorant to know what to do with it.